:Amelie Email Gated

Thanks much for finding the time this week. It was great to hear about Remitly’s ambitious future plans and to start thinking about the challenges you’re up against. Building trust is not an easy thing to do but as I mentioned, helping brands build trust is our agency sweet spot.

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I’m putting three examples that show how we’ve built trust below, but first, here’s a short explainer video that goes into a little bit more depth about our approach, Radical Empathy.

Here’s an international campaign we did for Rover. The trust gap they were confronting was that no one trusted their beloved pets to a stranger they met on an app. The “To My Hooman” campaign captured the pet experience from their floor-up, emotionally intelligent perspective and let pet parents know that it’s okay to “go do hooman things” once in a while. Results-wise, the campaign was the most successful they have run to date, leading to an additional 290,000 annual bookings, which was an 8% increase YOY.

Next, here’s our campaign for Aegis living. The hard truth is that getting old isn’t something any of us look forward to. This lack of enthusiasm extends to assisted living. The “old folks home” is where we park loved ones for their last few years. We worked with Aegis Living to overcome this dark stigma by breaking from disingenuous senior-living tropes and reframing how we can all think about aging to build trust with our audience. The “AGING IS LIFE” campaign celebrates aging as one of life’s few shared experiences that begins the moment we’re born. The campaign drove both brand love and also resulted in a 31% increase in web traffic as well as a 65% increase in weekly sales leads.

And last, here’s the work that we did for MCU, New York’s oldest credit union. MCU was getting drowned out by the much, much bigger financial players in the market. We focused on connecting with real New Yorkers by highlighting the love/frustration relationship they have with their city. It’s expensive and cramped, and just getting by can be a grind.

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Still, hard-working New Yorkers wouldn’t live anywhere else. But that doesn’t mean they don’t need someone to have their back and help them get more for their hustle. With aggressive growth goals, it was time to shout on the streets that no one gives New Yorkers more for their hustle than MCU. So we did. Loudly.

Let me know if you have questions or thoughts and would love to invite you and your team over for some lunch And what would be a really fun conversation. Thanks again.

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Michael